Privacy Policy
Last updated: February 9, 2026
This Privacy Policy describes how
hypegooi.com (“Site”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website, place an order, or use our services within the Republic of South Africa.
By using our Site, you agree to the data handling practices outlined in this Privacy Policy, which complies with the
Protection of Personal Information Act 4 of 2013 (POPIA), South Africa’s primary data protection legislation.
1. Changes to This Policy
We may update this Privacy Policy from time to time due to operational adjustments, legal obligations, or regulatory changes under South African law. When updates are made, the “Last updated” date will be revised. Your continued use of the website after updates are published constitutes acceptance of the revised policy.
2. Information We Collect
Information You Provide Directly
When you place an order or contact us, we may collect:
- Full name
- South African shipping and billing address
- Phone number
- Email address
- Payment confirmation details
- Customer service communications
Providing certain mandatory information is required to process and fulfil your order.
Information Collected Automatically
When you visit our Site, we may automatically collect:
- IP address
- Device and browser type
- Pages visited
- Interaction and usage data
This information helps us improve website performance, user experience and platform security.
Information from Third Parties
We may receive limited information from authorised third-party service providers operating within South Africa:
- Regulated local payment providers, bank processors and secure payment gateways
- South African shipping and courier partners
- Analytics and website hosting providers
We do not store full payment card details on our servers at any time.
3. How We Use Your Information
We use your information lawfully for the following purposes:
- Process and deliver your orders
- Confirm Cash on Delivery (COD) orders prior to dispatch
- Provide customer support and resolve queries
- Send order confirmations, tracking updates and delivery notifications
- Prevent fraud, chargeback abuse and COD order misuse
- Optimise website performance, stability and user journey
- Fulfil legal and record-keeping obligations under POPIA and relevant consumer laws
4. Marketing Communications
With your explicit consent, we may send promotional messages or offers via:
You may opt out of all marketing communications at any time by using the unsubscribe link in marketing messages or contacting our support team. Transactional order-related messages will still be sent after opt-out.
5. Fraud Prevention & Order Verification
To prevent fraudulent orders and COD abuse:
- We may verify orders via phone or SMS before shipment
- Repeated unjustified refusal of valid COD orders may result in account restrictions or permanent suspension
- Automated and manual monitoring will be applied to suspicious account and transaction activity
6. Cookies & Tracking
We use cookies and similar tracking technologies to:
- Improve user experience
- Analyse website traffic and visitor behaviour
- Support personalised advertising and remarketing campaigns
You can disable cookies in your browser settings, but some core website and checkout features may not function properly after disabling cookies.
7. How We Share Information
We only share personal information with trusted third parties necessary to operate our business and fulfil contractual obligations:
- Licensed South African courier and shipping providers
- PCI DSS compliant local payment processors
- Website hosting, cloud and analytics providers
- Secure customer support systems
We never sell, rent or trade your personal data for third-party marketing purposes.
We may disclose personal information if required by South African law, court order, regulatory request, or to protect our legal rights, assets and user safety.
8. Data Security
We implement reasonable technical, physical and organisational security measures required under POPIA to protect your personal information against unauthorised access, loss, alteration or disclosure.
However, no digital transmission or storage system can guarantee 100% security. By using our Site, you acknowledge this inherent online security risk.
9. Data Retention
We retain personal information only as long as legally necessary to:
- Fulfill completed orders and delivery obligations
- Resolve disputes, refunds and post-sales issues
- Comply with South African statutory record-keeping requirements
- Investigate and prevent fraud or policy violations
Once no longer required, data will be securely anonymised or deleted.
10. Children’s Privacy
Our website is not intended for individuals under the age of 18 (the age of majority in South Africa). We do not knowingly collect personal data from minors under 18 years of age. If we discover we have collected minor data unintentionally, we will delete it immediately.
11. Your Rights Under POPIA
Under the Protection of Personal Information Act 4 of 2013, you hold the right to submit requests for:
- Access to a copy of your stored personal data
- Correction of inaccurate, incomplete or outdated information
- Deletion of your personal data where lawful grounds apply
- Restriction or objection to processing for direct marketing
To make any data subject rights request, please contact us using the details below. We will respond within the statutory timeline required by POPIA.
12. International Data Transfers
Your data may be processed on servers located outside South Africa. Where international data transfer occurs, we will implement adequate safeguards approved under South African data protection law to ensure your personal information remains protected to POPIA standards.
Contact Us
Email: support@hypegooi.com
Registered Operational Location: 57 Vazha-Pshavela Ave